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包装设计欣赏 Appreciation of packagi
Smirnoff:选择爱情
通过设计桥梁和Rob Bailey
斯米尔诺夫向设计大桥发起挑战,要求设计大桥想出一种新的方式来庆祝所有奇妙形状和形式的爱情。
在去年成功的“爱之胜”限量版活动的基础上,设计大桥继续以“两个人走到一起,表达彼此的爱”为主题。今年将插画画家Rob Bailey纳入合作。在决定了一系列6瓶——每种颜色的骄傲旗——之后,罗伯创造了6套新的拥抱情侣,来装饰每个“选择爱情”限量版瓶子。
这对情侣精心打造,用隐藏的细节,如纹身和珠宝,来表现国家的多样性和包容性,在每一瓶中发现。由设计总监Chloe Templeman手绘排版增加了更多的人的素质。

快乐骄傲的季节每个人,这里是庆祝和选择爱。”


Smirnoff: Choose Love

by Design Bridge & Rob Bailey
To support British Pride 2017, Smirnoff challenged Design Bridge to come up with a new way to celebrate love in all of its wonderful shapes and forms.

Building on last year’s successful Love Wins limited edition campaign – Design Bridge continued on the theme of 2 people coming together and showing their love for one another. This year bringing illustrator Rob Bailey into the collaboration. After deciding upon a series of 6 bottles – one in each colour of the Pride flag – Rob created 6 new sets of embracing couples to adorn each of the Choose Love limited edition bottles.

The couples have been carefully crafted to represent national diversity and inclusivity with hidden details, such as tattoos and jewellery, to discover on each bottle. And hand-drawn typography by Design Director Chloe Templeman adds a more human quality.
Fore more check out the Design Bridge blog.
Happy Pride season everybody, here’s to celebrating and choosing love.





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