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Festival Periferia 艺术指导, 品牌推广,
佩里菲利亚音乐节是一个新的音乐和艺术经验节,发生在虎三角洲的一个小岛(布宜诺斯艾利斯城外)。我们为这次独立活动开发了品牌概念、视觉识别和视觉内容,展现了从今天开始最热门的阿根廷艺术家。
“Piffelia”(英语:郊外)是一个可变的概念,取决于每个人。我们决定不仅从地理的角度,而且从经验的角度来处理这个概念。因此,郊区可以是另一个城镇、国家、大陆或者宇航员、太空;同时,它也可以是新的个人体验,需要扩展精神和情感的限制。
由于这个原因,我们决定玩弄这个岛的形态,不断地改造它,以代表节日期间每个人的不同经历。
这个无穷的表情与一个完整的排版集生活在一起,一个动态的和液体网格来自河流的波浪变化,一个宽阔的色彩调色板直接来自不同的天空阴影(沿着夏天的一天)和岛屿景观的灵感。

+P.MuelelaAgial/ Jens Johnsson。


Periferia is a new music and art experience festival that takes place on one small island in Tigre Delta (outside City of Buenos Aires). We developed the brand concept, visual identity and visual content for this indie event that showcases the hottest Argentinean artists from today.
“Periferia” (english: outskirts) is a variable concept that depends on each person. We decided to tackle this concept not only from the geographic point of view but also from the experiential perspective. Accordingly, the outskirts can be another town, country, continent or for an astronaut, space; and at the same time it can be new personal experiences that demand to expand the mental and emotional limits. 
For this reason, we decided to play with the morphologic of the island, transforming it constantly to represent the different individuals' experiences of each one during the festival.
This infinite expression lives together with a full typographic set, a dynamic and liquid grid coming from the waves alterations of the river and a wide color palette inspired directly from the different sky shades (along a summer day) and the island landscapes.
+ Ph ? Manuela Aguilar / Jens Johnsson.


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深圳市顶点企业形象策划有限公司是一家企业形象设计与品牌标志设计的综合服务提供商

深圳市顶点企业形象策划有限公司 是一家企业VI设计形象策划的综合服务提供商,我们坚持以创新的思路做品牌,做最有力的“创新型设计”!


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